Why You Don’t Need to Be Involved in Every Social Media Channel

3 Simple Steps to Get Traction and Build Your Following

I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly.

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The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good news is that if you narrow your focus, you can get serious traction and build your following.

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