Why Designers Must Put Invention First

To fulfill their potential, designers should create conditions for proactive, not reactive, thinking, argues Paddy Harrington.

The business of design tends to be project focused. A task is established, and a designer is hired to complete it. Usually a company or organization, with a distinct need, commissions those projects. Ultimately, the world's great designers and architects are known for the work they have completed for others. It's the business-as-usual of design. It's an incredibly rare thing to find designers who instigated their own project.

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