How do we change behavior? NFPA Journal takes a look at new theories

Why do we do we make the choices we do, even if we know they are not particularly healthy or safe? For the answer to that question, fire and life safety educators are turning to behavior change theory in the hope that, by shedding light on what motivates us to do what we do, they can boost their programs’ effectiveness. Knowing why people make the life and fire safety choices they do “can be the difference between an educational initiative that falls flat and one that succeeds in creating a genuine behavioral shift,” say Karen Berard-Reed, a senior project manager...