Playboy Launches A Safe-For-Work App

Playboy's app strategy: Less nudity, more articles.

For Playboy, the latest mobile app effort really is about the articles. The iconic media brand, which is in the middle of a digital-era makeover, launched a safe-for-work app this week aimed at a general audience. These days, Playboy is banking on a very 21st-century business strategy: readers sharing their content on social media.

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Published on May 21, 2015 05:00
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