No matter how future proof you try to make any kind of e-commerce advice, it’s an industry that’s constantly changing and things can become obsolete or out of date in a minute. Anytime I finish an e-commerce book and put it out into the world, there’s always this tension. When will something happen that makes part of the book obsolete? How bad will it be? How much will I have to rewrite or scrap? It’s like waiting for the other shoe to drop.

It’s very indie. You won’t have heard of it. All th...
Published on May 04, 2015 05:00