Baronelle Stutzman's misapplication of 'say it with flowers' slogan says so much about her bad case

From its earliest uses through current day, the line "say it with flowers" line has always applied to the person giving the bouquet. The idea is that some sentiments are so beyond words that the only way for you to fully convey your message is to show it through the floral gift.

This is how advertisers have always used it. The conversation and associated sentiment is between the recipient and the gift-giver. It's not about the vendor who provided the flowers. No one who receives a glorious...