How Citymaps Is Trying To Take On Google

These founders literally walked the streets of New York in their quest to map the city. Now they're offering their interface to developers.

In 2010, Citymaps was a fledgling idea scribbled on a cocktail napkin at a Manhattan bar. Cofounders Elliot Cohen and Aaron Rudenstine had no experience with maps, but knew they wanted to build a map app people could use on their smartphones. "Why reinvent the wheel?" most people told them. Wasn't Google Maps good enough?

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