Publishing a Book to Promote Your Expertise and Business

Want to be the author in authority? Want to create an instant credential? Want to be seen as the go-to person in your field?

Then consider writing and self-publishing a book. Not just any book, but a book that shows off your expertise and provides valuable, useful information to your readers and potential customers/clients.

Typically, I speak to writers about legal issues. Last weekend, I spoke to lawyers about self-publishing a book as the ultimate content marketing tool. I wanted to share m...