The Importance of Mailing Lists for Authors?

I’ve been trying to stay on top of some of the trends with publishing and the notions of what it takes to build a successful author platform. One topic that seems to be getting a lot of attention lately, or at least as far as my interactions go, is the importance of building an active mailing list for your author newsletter.

A lot of the information I’ve come across seems to stem from a lack of control with social media outlets. A prime example is Facebook. I’ve experienced this one, myself,...