Jay Z’s Streaming Strategy Shift: Tidal As Underdog

Over the weekend, Jay Z launched into a rare Twitter rant, posting 16 of his lifetime total of 231 missives in rapid succession. His aim was clear: to respond to critics of Tidal, his new streaming service.

Jay Z emphasized his company’s global outlook, highlighted featuresforup-and-coming artists and emphasized that Tidal is still in its early stages. But the one message that stood out above the rest was his attempt to position the serviceas a something of an underdog in the war for streamin...