BuzzFeed Unveils Pound To Show How You Really Share Content
A new technology from BuzzFeed tracks content across social networks, offering a more realistic view of how stories spread.
The traditional view of how content spreads socially is tightly bound to a specific network. Share your cat GIF on Facebook, for example, and watch as ever-widening groups of interconnected people propel the image far beyond anything you could have planned—on Facebook. Even analytics providers tend to bucket content this way.
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