Social Media Activity Does Have a Direct Impact on Search Engine Rankings

Thanks to Mark Watts of Manchester, England (www.seomanchester.org.uk), who found Miller Mosaic on the Internet and with whom we are now working, here is confirmation of the importance of social media in search engine results:

[B]oth Bing and Google have confirmed … that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). This has long been suspected by SEOs (in fact, many of us posited it was happening as of November of last year following Google + Bing's announcements of partnerships with Twitter), but getting this official confirmation is a substantive step forward.

This quote is from the December 2nd blog post by Randfish, the CEO and co-founder of www.seomoz.org, and the link for the entire article is below.

What does this mean for those businesses that insisting on keeping their heads in the sand about social media?

(For this reference see my Bizymoms.com guest post "Please Take Your Head Out of the Sand When It Comes to Social Media Marketing")

It means there are even more reasons why you should be actively participating on social media. The new year is almost here. Start planning now how 2011 will be the year you truly harness the power of social media.

Now read the entire www.seomoz.org blog post.

P.S. And read Mark's "My SEO Story."

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business.

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