This Smartphone-Connected Grower Is Like A Keurig For Marijuana

"Companies are trying to rebrand what cannabis is," says Root cofounder Eric De Feo. "It's no longer this whole Jerry Garcia vibe."

When Brielle Pettinelli takes the stage, a subtle, awkward laughter trickles through the room. She's here to talk about marijuana. And this particular crowd, comprised mostly of buttoned-up investors, is still getting used to having this conversation. But as the legal status and public perception of weed slowly evolves, Pettinelli isn't waiting around.

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