Scheduling App Doodle Tries To Redesign Itself For An American Audience
A popular Swiss app is ditching its utilitarian design for a sleeker look.
Nobody has truly made a huge business out of online scheduling—yet. But Swiss scheduling app Doodle, which launched in 2007, currently has 18 million users in Europe, and 7 million in America. The app was acquired in 2013 by Swedish media giant Tamedia, and Doodle's new CEO Michael Brecht has been charged with expanding into brand-new markets. He especially wants to grab the 312 million Americans who aren't using Doodle yet, and convince them to give it a whirl.
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