Around #MuradHQ: Inside Our New Product Development Library
To give you a peek at what goes on behind the scenes at Murad, we’re starting something new here on the blog called “Around #MuradHQ.” In this blog series, we will take you inside Murad headquarters to highlight various components of our space and corporate culture.
Last year, Murad moved into its new global headquarters, which created an opportunity for a space specifically dedicated to New Product Development.
Our Director of New Product Development Kristen Robinson came up with the innovative idea for a New Product Development Library.
“The team agreed this would be a great way to carve out a space for brainstorming, presentations, quiet research, supplier meetings and slideshows. Plus, it would allow for a fun, creative, interactive, playful collaboration across all departments when designing our products,” explained Kristen.
“In our old office space, there was no central location for the myriad of items related to new product development,” she continued. “Our ingredient brochures, benchmark formulations, prototype submissions, fragrance library and packaging samples were hidden and divided among colleagues’ filing cabinets, office shelves, closets and storage cabinets.”
Murad’s Creative and Merchandising departments collaborated to design a space that was creative, fun and organized with a clean, fresh aesthetic. Kristen explained that choosing the décor was important. “We selected furnishings inspired by fixtures and cabinetry you find in pharmacists’ workspaces and architects’ drawing desks. We also found unique ways to maximize cubbies, shelves and nooks to openly display bottles, caps, tubes, cleansers, masks, fragrances and store literature.” The New Product Development Library was also designed with a wet station area to test prototype submissions.
The space is now complete, and it’s everything the New Product Development team had hoped for and more! It’s functional and fresh, and it is utilized throughout the entire product-development process. “It takes what used to happen behind the scenes — work that may have seemed tedious or nerdy — and puts it on display for all to enjoy and be inspired by,” said Kristen. The space has already played venue to New Product Development presentations, supplier meetings and regroup sessions. It’s used daily to reference materials and prototypes, and it will continue to serve as hub and ideation laboratory for new product creations. Stay tuned on the blog for more “Around #MuradHQ” posts.
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