Disrupting Ahead of Your Customer

“If I had asked people what they wanted,” Henry Ford is rumored to have said, “They would have said faster horses.” Now, before you fire the market research department, it is important to remember Henry Ford’s arrogance about customers also lead him to chide, “Customers can have any color car they like as a long as it is black.” Not exactly customer-centric! But, visioning beyond the customer is the responsibility of every person interested in competitive advantage.

Disruptors are visionary c...