For Nielsen, A New Push Amid The Growing Music Data Boom

Last year 7UP was gearing up to deepen its presence in the world of electronic dance music. To make that happen, one of its first steps was looking to a familiar name in the music world playing a somewhat unfamiliar role.

To augment its own research, 7UP purchased Nielsen’s first-ever report on the genre; next, the brand entered a custom research relationship that enabled it to identify and track the purchasing habits of households interested in EDM. Neither 7UP nor Nielsen would comment on t...