The Operator App Wants To Make Online Shopping Less Like Online Shopping
From Uber cofounder Garrett Camp and former Zynga exec Robin Chan, the new Operator app matches online shoppers with sales reps.
The Internet has changed how we shop: We have more options, more information about those options, and we never have to interact with another human in order to complete a transaction. But while shopping online may be less physically demanding than going store-to-store, the overwhelming number of choices online can make it a mentally exhausting experience. The Operator app wants to fix that, bringing customer-sales reps to the online marketplace, according to TechCrunch. The creators of Operator are betting that many online shoppers will choose old-fashioned customer service over reading customer reviews.
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