3 Tips To Make Your Blog Post Sizzle

I recently read somewhere that people only read about 20% of your blog post. That was no big surprise to me because we all know people surf and skim. There is so much information coming at us day and night that it would be impossible to read every word of everything we come across.

As bloggers, the goal is to get people to read our blogs, and there’s a lot of competition out there.

To set your blog post apart it needs to sizzle and catch the eyes of the reader and compel them to keep reading.

How can you do that?

Headlines – the title of your post needs to grab the reader. One of my best posts in terms of traffic was titled Rutabaga is Sexy. Now a vegetable isn’t sexy but it was intriguing enough to enough readers that they had to find out why I thought rutabaga was sexy.

Use an interesting fact or anecdote to interest the reader. One that’s related to your post in some way of course, but there are a lot of ways to relate a funny fact back to your post. Such as water boils at 2120F how hot is your blog post? Cheesy I know but you get my point.

Let your personality shine through. I’m not a very funny person, but I do have my moments and I try to capture those in my writing. I want people to know me. Like a friend.

I’ve been looking at some of my old blog posts to see if they have enough sizzle to make someone read more than 20%, and I must admit some do, and some don’t.

What about you? How do your posts stack up?

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