Google anti-trust action is dumb, but the EU should be worried about online giants

My latest Guardian column, Can anything curb the dominance of the internet’s big guns? points out that everything governments do to tame the online giants has no effect on them — but makes it nearly impossible for new companies to compete with them.

There’s no better example of this than the VATMOSS VAT mess. Amazon, Google, Apple and other e-commerce giants claimed to be headquartered in Luxembourg in order to avoid VAT. This made everything they sold 20% cheaper than the products offer...