Helpful Site for April

THIS MONTH'S helpful site concerns a site I was completely unaware of until earlier this month. I am sure you are all aware of email servers such as Aweber, iContact, Constant Contact, and Vertical Response.

All of these are well-known and highly rated services costing anywhere from $14.95 and up.

But I recently learned of another reliable service that I could not resist. I actually came across the name as I was viewing Mark Dawson’s video on Facebook Advertising.

Being it was new to me I investigated MailChimp. What a pleasant surprise. Whereas once before I had a newsletter that cost $19 a month to publish they offer free publication with subscriptions up to 2000! That is amazing!

Obviously, I signed up. A big reason was curiosity. What could you get for free?

After signing up I began experimenting and found the following:

1.ability to select from numerous themes
2.ability to import pictures
3.ability to include links
4.ability to upload pictures
5.ability to create and manage mail campaigns
6.ability to track mailings

The list goes on but you get the point. You get a very strong email package with up to 2000 subscribers, all for free!

But this program is more than just emailing newsletters. It is about sending out emails and tracking them. It is about building mailing lists for newsletters and other marketing purposes. Ultimately it is about selling books!

I am excited about this. Why? Because with my wife soon-to-be debut as a novelist and my continuation as a writer this is the perfect time for me to re-enter editing of a newsletter.

This new newsletter will be entirely different than my previous one. That was geared to informing people about the failures of evolution and the growing evidence supporting creation. But the new newsletter will focus on the writer providing helpful tips, ideas, and advice.

To be able to do this for free for the first 2000 subscribers is awesome. Once I pass 2000 I will upgrade. In other words, if you are looking for a powerful email program that will fit nicely within your budget MailChimp may be just your cup of tea. (And I do not get any consideration or benefit from making this recommendation.)

But whether you are a new or experienced author you should consider using newsletters to build name recognition and sales explosion. In a future article I will write about Facebook ads and their relationship to building your email lists.

R. Frederick Riddle
1 like ·   •  0 comments  •  flag
Share on Twitter
Published on April 21, 2015 10:56 Tags: book-marketing, email-marketing, helpful-marketing-sites, mailchimp, newsletters
No comments have been added yet.