Five Things I Learned At The World’s Top Star Wars Convention

Over the past four days, more than 60,000 people descended upon the Anaheim Convention Center in order to take part in Star Wars Celebration, the top gathering of fans of the fictional universe.

Given that Disney—one of the largest companies in the media and entertainment world—shelled out a little over $4 billion in 2012 for Lucasfilm and all the Star Wars intellectual property therein, it seemed a worthy target for coverage.

Of course, adding to the intrigue was the fact that I’ve always co...

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Published on April 20, 2015 09:05
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Zack O'Malley Greenburg's Blog

Zack O'Malley Greenburg
Zack O'Malley Greenburg—a Jay-Z biographer and former Forbes editor—writes on the intersection of music, media and money. ...more
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