The Sad Truth About E-Magazines & E-Newsletters

Over recent years an increasing number of organisations I belong to have switched to e-newsletters and e-zines to feature their work and communicate with members, as opposed to the previous paper product that arrived through my regular mailbox.

And the sad truth is that as a result of this I never read them anymore.

Like everyone else, I am bombarded with e-communications every day and focus on the ones that are important in the now. This is rarely an e-newsletter or zine’s role and so they i...