The $200 Million Marketing Budgets Behind Shopify, Squarespace and Wix
Yesterday, Shopify, the e-commerce website building platform, filed for an IPO.
A couple of months ago we covered the website platform industry and saw that it was growing fast, but some of the Shopify numbers were still shocking.
In particular, Shopify revealed that they spent nearly $46 million dollars on marketing in 2014. That's about equal to their entire revenue in 2013!
I decided to take a closer look at the marketing budgets of these website services.
[[ This is a content summary only. Visit http://OSTraining.com for full links, other content, and more! ]]
A couple of months ago we covered the website platform industry and saw that it was growing fast, but some of the Shopify numbers were still shocking.
In particular, Shopify revealed that they spent nearly $46 million dollars on marketing in 2014. That's about equal to their entire revenue in 2013!
I decided to take a closer look at the marketing budgets of these website services.
[[ This is a content summary only. Visit http://OSTraining.com for full links, other content, and more! ]]
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