Best time to promote your book on Google+

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Best time to promote your book on Google+

When promoting your self-published book, the social media tool Google+ ought to play an important role in the marketing strategy. Knowing when to share, however, can help you maximize your efforts.

According to a number of studies, the best time to share on Google+ is 9-10 a.m. weekdays. This is because many people check the posts of those in their circles shortly after signing in to look at their Gmail.

Indeed, peak use occurs at 9 a.m. Wednesday.

Of course, these times are relative. If your business is national, you need to pin over a longer spread of time than 9-10 a.m. in your time zone, or you’ll miss the peak times in other parts of the country. For example, if your business is based in Chicago (Central Time), you would aim messages for the East Coast (i.e. New York City, Philadelphia, Raleigh) at 8-9 a.m. Central Time and messages for the West Coast (i.e. Los Angeles, San Francisco, Seattle) at 11 a.m.-noon Central Time.

If your book is aimed at the 45-54 year old demographic, using Google+ is a good idea. That age group is the fastest growing demographic of Google+ users.

The absolute worst time to pin are early mornings and evenings. Though people are on Google+ during this time, the number of users drops considerably compared to the previously mentioned peak hours.

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