How to Write a Killer Lead

Writing is hard. Don’t let anyone tell you it’s not. Writing well is even harder. Throw in the challenge of a dry subject matter, and the task can be downright excruciating. Unless  you know the secret …

I recently wrote a Guest Blog pos titled How to Write a Killer Lead for Spin Sucks, the nationally recognized expert blog for communications professionals—you know, writers, PR pros, branding and ad creation gurus. In my article, I reveal my secret for making even the most seemingly boring topic enticing.

Click Here to read the full article at Spin Sucks

 

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