Three Great Houses of Westeros Show How Social Media Is A Game of Thrones

This post was originally published on the Twitter Counter blog

The new season of Game of Thrones is here, which means that a new round of political intrigue, plot-twisting deaths and violence has just began for the great houses of Westeros.

Each house has its distinct character and culture which definitely reflects on the way they play this game of thrones. And even though in the Social Media world there are no dragons or trials by combat, there’s still something to learn about how to survive and win this game of power.

So let’s see what three of the great houses of Westeros can teach us about Social Media Marketing and winning the Game of Thrones on Social Media.

House Stark: Winter is Coming

In the social media world things are changing fast. Marketing campaigns are going viral within hours, negative comments can spiral out of control and social media campaigns can go terribly wrong. And when things do go wrong, better be prepared.

Just like the Starks, use the resources you have available wisely, be creative and always plan ahead. This way, you are prepared for whatever happens, as long it’s not attending a wedding thrown by lord Frey at the Twins.

Managing a social media crisis like a Stark means:

Making a plan of the steps you have to take should a crisis arise.
Set up a bulletproof social media monitoring system for your brand.
Keep it cool and professional.
Reply to feedback.

House Tyrell: Growing strong

House Tyrell is known for its immense wealth, hidden agenda and determined matriarch, lady Olenna who’s more or less the female equivalent of Tywin Lannister with a bit more compassion perhaps.

In this game of thrones, we’ve seen the Tyrells growing stronger and stronger, working towards their long term goal with actions that are highly calculated, basically keeping their eyes on the prize.

The Tyrells’ strategy for social media is a growth plan that will help you steadily grow strong is key and establishing your brand. Wonder what lady Olenna would advise you?

Being SMART about your social media goals.
Being present on the social media platforms that are relevant to you by posting often and engaging with your audience.
Accelerating your social media growth by getting the word about your presence out there and providing incentives for people to follow you.
Implementing an integrated social media marketing strategy across all platforms.

House Lannister: Hear me Roar

The Lannister’s might not be the most beloved house of Westeros but one thing is for sure; they sure know how to make their voices heard.

A Lannister social media approach would require a strong content strategy that gets the message across, with consistency in producing quality content that reaches the right audience and establishes your brand as a thought leader in your niche.

Some of the key elements of a Lannister-approved social media content strategy are:

Remembering that the Lannisters always pay their debts so if quality content is what you offer, quality content you shall deliver.
Posting content that is relevant to your target audience and newsworthy.
Developing a content marketing calendar for social media with content topics and campaigns, relevant links and trustworthy sources of content, as well as preferred scheduling times.
Setting aside some time at the beginning of each week to prepare your content plan and schedule posts across platforms.

Now over to you! What’s your social media marketing style? Are you more of a Stark, a Tyrell or a Lannister? Leave us a comment right below and let us know!

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