I Can’t Go For That: John Oates On The State Of Music Monetization

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When John Oates first started working on his solo album Good Road To Follow, he thought he’d finally found the right launch strategy for the new music economy: releasing an album as a series of digital singles. In the end, though, the right business plan found him.

As he put out new song after new song online over a period of a month, his audience grew restless and perplexed. Comments started to pour in via social media, with confused...