Wrap's Plan To Reinvent The Mobile Web: Flipbooks

Eric Greenberg and Mark Rolston think HTML5 flipbooks are the future of mobile content. Are they right?

Mark Rolston, the legendary ex-chief creative officer of Frog and the head of Argodesign, is betting big on flipbooks. Along with several other Silicon Valley veterans, he's working on a new startup called Wrap that is adapting the old concept to a newfangled world of smartphones and tablets.