Get Ready For The Real Story Behind Disney's $1 Billion Attempt To Reinvent Its Iconic Theme Park
Innovation is messy, even in the Magic Kingdom.
Since as early as 2007, Disney has been working on MyMagic+, an innovative project to reinvent the experience at its iconic Disney World park. The company invested nearly $1 billion into the program, which brought wearable computing and a digital layer to the park, re-imagining how guests interact with Disney World's attractions, hotels, and cast members.
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