The Messy Business Of Reinventing Happiness
Inside Disney's radical plan to modernize its cherished theme parks.
Bob Iger wanted approval. It was February 2011, and the Walt Disney Co. CEO gathered his board of directors inside an intimate theater at the company's Team Disney headquarters in Burbank, California. There, just the night before, Iger held an early screening for the board of Captain America: The First Avenger months prior to its release. The soon-to-be blockbuster served as another sign that Iger's bet on reinvigorating Disney's movie business through his acquisitions of Marvel and Pixar was paying off big.
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