Can high quality be cheap?

Great post about redefining the idea of quality, using some recent music videos and TV ads as examples.

The common thread that runs through all of their videos is that they seem to be willing to forgo fast in favor of making something that is both cheap and good. OK Go videos tend to look low-budget, but in a good way. They have a homemade appeal. But while they didn't invest a lot of money (relative to the quality of the output), they did invest a lot of time in planning, preparing, practicing, and shooting the videos.

Unexpected Experts: OK Go and Project Management.