Generating Buzz

I like the way Asylum Lake looks. The cover is suitably creepy and the teaser information is tightly worded and sure to draw people in. But there are thousands upon thousands of titles I am competing with — and a fair number of which look nearly as interesting. So how do I set Asylum lake apart? Easy — I generate buzz.

Okay, so maybe generating buzz isn't easy, but it sure can be fun! In case you are new to this blog, and from the count of followers I will put all of you squarely into that category, you may not realize that I am a huge fan of my book. I love the characters, the plot – even the way in which the author writes. Of course, I may be a bit biased. The point is – I want to get others to feel the same way about my work.

In a previous post I wrote about the value of a review, so I won;t continue to bore you with more details in that regard. What I will do is share what I have learned. Facebook is an amazing way to generate buzz. It can work like a chain letter – your friends tell their friends – who tell their friends – who tell their friends…and on and on and on. By creating and regularly updating a page for your book you can interact 24/7 with fans – encouraging them to help you spread the word.

I have also started an Asylum Lake TV channel on youtube where I have posted videos of me reading excerpts from the book, favorite music I listen to while writing, and even some footage of recent events. The key is to cultivate as many opportunities for people to stumble across your book as possible.

Heck, you might even want to consider writing a blog…:)