Is Your Consumer Experience Is Full Of Jitneys?

Imagine you are on your way to JFK airport inNew Yorkto take a short flight fromNY to Chicago.

Once you make it through security, you walk to the end and encounter a sign inviting you to take something called a “JFK Jitney” to your gate. At the bottom of the escalator, you discover that this “jitney” is actually a shuttle bus designed to take passengers from one terminal to the next.

It is safe to say I travel often enough to describe myself as a professional traveler, so confusing signs like...