Twitter Wants To Overcome Its Context Problem With A Revamped Trends Feed

Twitter is dropping the "Discover" tab in favor of a new feature that helps users find and understand trending content.

Back in the late 2000s, Twitter had a bad "I Ate A Donut" problem: Feeds were dominated by tweets announcing painfully mundane activities. The social network, seeking to gain a more serious reputation, introduced a feature called Discover in 2011 that highlighted quality content. But as Twitter increasingly became the favored social network of the media world and the go-to place for breaking news, Discover felt sluggish in comparison to the chronological Twitter home feeds. On Thursday, Twitter announced it is retiring the Discover tab and beefing up its Trends feature, adding a trending list to its existing search function as a way for users to see the most popular hashtags and topics.

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