Twitter Wants To Overcome Its Context Problem With A New Trends Feed

Twitter is dropping the "Discover" tab in favor of a new feature that helps users find and understand trending content.

Back in the late 2000s, Twitter had a bad "I Ate A Donut" problem: Feeds were dominated by tweets announcing painfully mundane activities. The social network, seeking to gain a more serious reputation, introduced a feature called Discover in 2011 that highlighted quality content. But as Twitter increasingly became the favored social network of the media world and the go-to place for breaking news, Discover felt sluggish in comparison to the chronological Twitter home feeds. On Thursday, Twitter announced it is retiring the Discover tab and launching a new feature called Trends. Twitter is adding Trends to its existing search function as a way for users to see the most popular hashtags and topics.

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