Watchdog groups say YouTube Kids is violating FCC broadcasting guidelines meant to protect kids from advertising. But is it broadcasting?
The YouTube Kids app, announced in February as a child-friendly, parent-approved YouTube experience, is already coming under scrutiny as a coalition of watchdog groups, including the Center for Digital Democracy, have filed a complaint with the Federal Trade Commission (FTC). The complaint alleges that YouTube Kids has violated several broadcast rules meant to protect children from targeted advertising. This brings up a broader issue: Is an online video app like YouTube Kids considered broadcasting, and thus subject to extra scrutiny?