FTC Complaint Says YouTube Kids App Is Broadcasting--And Must Abide By Advertising Rules

Watchdog groups say YouTube Kids is violating FCC broadcasting guidelines meant to protect kids from advertising. But is it broadcasting?

The YouTube Kids app, announced in February as a child-friendly, parent-approved YouTube experience, is already coming under scrutiny as a coalition of watchdog groups, including the Center for Digital Democracy, have filed a complaint with the Federal Trade Commission (FTC). The complaint alleges that YouTube Kids has violated several broadcast rules meant to protect children from targeted advertising. This brings up a broader issue: Is an online video app like YouTube Kids considered broadcasting, and thus subject to extra scrutiny?

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Published on April 07, 2015 10:00
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