Google Is About to Optimize Search Results For Mobile--Prepare Yourself
If you've been putting off updating your website, now's the time to act.
Google is the undisputed king of Internet search, accounting for 75% of searches in the U.S. and a staggering 90% of those in the European Union—so dominant that the EU is set to sue Google for allegedly prioritizing search in its interests. That's why you should pay attention when Google switches up how it ranks sites in search, which the tech titan is about to do again when it updates its algorithm on April 21: According to Search Engine Land, mobile-friendly sites are going to rise to the top when users search from mobile devices.
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