Do You Want to Sell Something or Get Somebody to Do Something?
#email #business #communication #DirectSales,
Subtitle:When we read a perfect message we do not see how the sender gained his knowledge. All we see is PERFECTION!
Most of us send emails trying to convince somebody to do business with us. Each email we send is 1 of 100 billion emails, which get sent every single day, worldwide. That implies that our emails have to be effective. It is a topic that is dear to my heart. I wrote a book about it – Naked Words: The Effective 157-Word Email.
One gentleman who reviewed my book, Mr. Devinder Dhiman, summarized, “Writing email is so common that we feel we know everything about writing emails, but when you read this book, you realize what you had been missing...”
Since all of us read and write emails all day long, how and why did I find this information?
In the past I have analyzed 100,000+ emails. At that occasion I had unprecedented access to ALL emails of various people involved in individual business transactions. I read sellers’, agents’, service providers’, and customers’ emails. I saw if their tone changed at some point, if they articulated satisfaction or even happiness. If there was a problem I could read the emails not everybody had access to, and I could see whose emails created the needed impact, and – how.
Of course, a positive reply “We can get your job done faster and cheaper than you thought” will always get a positive reaction but, what if there are difficulties? Can the people who cannot make happen what should be happening still relate to their customers that they care, and that they did or are doing their best?
It’s all about the little details.
Here is an illustration from another arena – social media.
Last week I posted that my cat Artemis got sick. That prompted 87 of my 475 friends to send well wishes to Artemis. Quite a few wished HIM a speedy recovery even though the posting announced that SHE is not well. A few friends renamed her ARTEMUS or ARTIMUS. These wishes were sort of bunched together. Naturally, I know how this happened. Somebody saw the picture of my sick cat and barely registered the name…
Artemis… Artimus… something like that… E or I… I or U…
The first person to (not really) read the posting and then write “Artimus” assumed that my cat is a boy cat. Some people, who sent their well wishes later, skipped reading the posting and read the last few comments which caused them to think that my cat is a male cat.
Naturally, Artemis does not care how her name is spelled. Plus, since she is neutered she probably does not care if she is a he or a she.
Here is the significance of this story.
Of course, I (and everybody else who read the entire posting) could identify who did NOT read it. However, even for me, IT IS IMPOSSIBLE to know who of my almost 500 FB friends cares enough about me to know that I have a female cat named Artemis or who simply read only this one specific posting with UTMOST CARE, maybe even jotted down notes, and then composed a thoughtful reply.
It is the same for business emails. When we receive a thoughtful email, which addresses our needs, we do not know if the sender has known about us or our business for years or if the sender has acquired his knowledge in the last three hours. And, in reality it does not matter. This person will probably be the best business partner. His or her email advertises “I am a business partner, who works hard, I care about every detail, AND therefore I will do the best job for YOU.”
Thus, MAKE THAT EFFORT! The people, who get the business are always the people, who write every email as if it will be the last email they'll ever write.
Emails have 7 parts, which need to be improved for best results.
~~*~~
Email Evangelist Gisela Hausmann, the author of "Naked Words: The Effective 157-Word Email", has analyzed 100,000+ emails for effectiveness and personal appeal.
Gisela graduated with a master's degree in Film & Mass Media from the University of Vienna, Austria.
RYX6ZF8QT9YW
If you liked this blog, please share.
Subtitle:When we read a perfect message we do not see how the sender gained his knowledge. All we see is PERFECTION!
Most of us send emails trying to convince somebody to do business with us. Each email we send is 1 of 100 billion emails, which get sent every single day, worldwide. That implies that our emails have to be effective. It is a topic that is dear to my heart. I wrote a book about it – Naked Words: The Effective 157-Word Email.
One gentleman who reviewed my book, Mr. Devinder Dhiman, summarized, “Writing email is so common that we feel we know everything about writing emails, but when you read this book, you realize what you had been missing...”
Since all of us read and write emails all day long, how and why did I find this information?
In the past I have analyzed 100,000+ emails. At that occasion I had unprecedented access to ALL emails of various people involved in individual business transactions. I read sellers’, agents’, service providers’, and customers’ emails. I saw if their tone changed at some point, if they articulated satisfaction or even happiness. If there was a problem I could read the emails not everybody had access to, and I could see whose emails created the needed impact, and – how.
Of course, a positive reply “We can get your job done faster and cheaper than you thought” will always get a positive reaction but, what if there are difficulties? Can the people who cannot make happen what should be happening still relate to their customers that they care, and that they did or are doing their best?
It’s all about the little details.
Here is an illustration from another arena – social media.
Last week I posted that my cat Artemis got sick. That prompted 87 of my 475 friends to send well wishes to Artemis. Quite a few wished HIM a speedy recovery even though the posting announced that SHE is not well. A few friends renamed her ARTEMUS or ARTIMUS. These wishes were sort of bunched together. Naturally, I know how this happened. Somebody saw the picture of my sick cat and barely registered the name…
Artemis… Artimus… something like that… E or I… I or U…
The first person to (not really) read the posting and then write “Artimus” assumed that my cat is a boy cat. Some people, who sent their well wishes later, skipped reading the posting and read the last few comments which caused them to think that my cat is a male cat.
Naturally, Artemis does not care how her name is spelled. Plus, since she is neutered she probably does not care if she is a he or a she.
Here is the significance of this story.
Of course, I (and everybody else who read the entire posting) could identify who did NOT read it. However, even for me, IT IS IMPOSSIBLE to know who of my almost 500 FB friends cares enough about me to know that I have a female cat named Artemis or who simply read only this one specific posting with UTMOST CARE, maybe even jotted down notes, and then composed a thoughtful reply.
It is the same for business emails. When we receive a thoughtful email, which addresses our needs, we do not know if the sender has known about us or our business for years or if the sender has acquired his knowledge in the last three hours. And, in reality it does not matter. This person will probably be the best business partner. His or her email advertises “I am a business partner, who works hard, I care about every detail, AND therefore I will do the best job for YOU.”
Thus, MAKE THAT EFFORT! The people, who get the business are always the people, who write every email as if it will be the last email they'll ever write.
Emails have 7 parts, which need to be improved for best results.
~~*~~
Email Evangelist Gisela Hausmann, the author of "Naked Words: The Effective 157-Word Email", has analyzed 100,000+ emails for effectiveness and personal appeal. Gisela graduated with a master's degree in Film & Mass Media from the University of Vienna, Austria.
RYX6ZF8QT9YW
If you liked this blog, please share.
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