Sorry Affiliate Bloggers, But Your About Page Disclosure Doesn’t Cut It

Way back in December 2009, the FTC finally launched its guidelines regarding the use of endorsements and testimonials in advertising.

The goal was simple – with the increase in digital advertising and the rise in bloggers monetizing their blogs through advertorials and paid content (sponsored, affiliate or otherwise), the FTC wanted to ensure consumers were aware when something was being promoted for pay versus being a genuine recommendation.

The guidelines covered all forms of advertising, b...