"How Do I Encourage My Son To Read More?"

I was in Jordan in March to visit some schools and run some writing workshops. What a great week in a terrific country. In preparation for my visit I was directed to this pertinent question posted online by a Jordanian parent to see if I could offer some help:

How Do I Encourage My Son To Read More?He's 11, and refuses to read, no matter how much I encourage him. He is full of energy, but his time is consumed either with sports or electronics. He does well in school, and is generally well beha...