Don’t Let These 5 Confusing Words Spoil Your Image

Tom’s an articulate physician, totally able to speak his mind and express a strong point of view. But when he repeatedly says “between you and I,” that grammatical error has the same effect as a big splotch of mustard on the front of his suit and tie.

Words matter—particularly, the wrong ones. Or the right ones used in the wrong way.

Emails. Contracts. Proposals. Slides. Social media posts. Speeches. Press releases. Website copy. Product copy. Sales letters. You probably write more than yo...