Tom Freese vs. Zig Ziglar & Other Motivational Speakers

Check out this video excerpt where Tom speaks about the difference between motivational speakers, and instead, actually teaching salespeople how to be exponentially more effective.

Sales organizations used to try and motivate salespeople as a way to increase productivity. Today, the opposite is true. If you take the time to show salespeople how to be exponentially more effective, they will absolutely be motivated to repeat their successes. There's nothing more fun or rewarding that having an 'unfair' advantage throughout the sales process.

"Zig Ziglar is the king of the podium, and he is by far he is the best motivational speaker I have ever experienced. The problem is, after I went back out into my territory all excited and ready to conquer the world, when I basically reverted to using the same approach, I got the same results. Thus, my newfound levels of enthusiasm tended to dissipate very quickly."    - T. Freese