Nothing to Worry About: Your Data Is Perfectly Anonymous

If you follow technology and marketing news, I have to question your life decisions. But if you do, you probably notice that the tech and marketing worlds are in love with the promises of Big Data — and small data and your data. Every time they make an announcement about an awesome new advancement in tracking consumers’ behavior, purchasing habits or favorite color and targeting ads and sales pitches to them, they always make sure to point out that there’s nothing to worry about, though, in t...