Where’s your “do not cross” line in corporate social responsibility? What taboo would you break to begin a conversation?
Two weeks in, and amid the din of criticism, it appears Starbucks is ending its attempt to start a conversation around race. Deep pockets afford the opportunity for Starbucks to useits venues as a national forum. After the initial splash of activity, look for a sustained phase while the company continues to attempt to engage its customers in a conversation it considers cruci...
Published on March 29, 2015 05:18