The Alumni Letters, Part One

If alumni are important enough to ask for money from, are they important enough to your college to know how they feel?

With graduation coming, it’s time to start thinking about the millions of donors—that is, alumni—entering the workforce and about to be added to mailing lists.

Don’t forget that these recent students may be loaded with college debt and looking for their first full-time job. Making a donation to their alma mater is likely the last thing they’re thinking about.

“You never call,...