Embracing Change in Internet Marketing

The one thing that can be said with certainty about Internet marketing is that it will always be changing.

Sites will become popular or lose their popularity, new opportunities will present themselves and work or not work, and innovation after innovation will be announced.

What does this mean for your own company online marketing?



First, let's agree that Internet marketing is a hub with many different spokes – including social media marketing, email marketing, article marketing, blogging, pay-per-click campaigns, etc.

Second, we can also agree that you do not have to participate in every different spoke activity. You have constraints of time, budget, interest, relevancy to what you have on offer.

Third, I'd like to venture that we can agree that there is always room for improvement on what we're doing, regardless of what online activities we're engaged in.

My social media marketing partner Yael K. Miller and I are always looking for ideas on how to revise what we're doing. Instead of feeling threatened, we embrace the opportunity to tweak elements on our website, our service offerings, or anything else of ours.

I started out in my adult life as a journalist, and getting feedback on how to improve a news story became second nature. Instead of taking the critique (not criticism) personally, I learned to be open to the possibilities of revising.

As December is upon us and people look towards the coming year of 2011, this is a good time to resolve to embrace change in order to better utilize Internet marketing to get in front of – and create relationships with – our target markets.

P.S. Thanks to encouragement from copywriter Cathy Goodwin (@CathyGoodwin on Twitter), Yael and I have revised the home page of our company website. Check this out now at www.MillerMosaicPowerMarketing.com



© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business.

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