Help me figure out what message on climate I should I deliver to world governments

When I started the whole No Impact Man thing, it was because I firmly believed that our environmental and quality of life crises couldn't not be solved in the halls of government alone. The people needed to be engaged. Their--our--commitment is required.

Yet government, and to a certain extent, environmental NGOs concentrate on diplomacy and regulations, forgetting that none of it will get anywhere without popular support (article I wrote for Yes Mag on this subject here). Especially when you consider the many millions of fossil fuel industry dollars aimed at killing any action.

Anyway.

Tomorrow (Friday) afternoon, I am speaking to a group of government, NGO and other representatives at a side-conference to the United Nations' international climate negotiations (COP-16) in Cancun. The conference, organized by the Mexican Government, is on the subject of communicating to the public about climate change. It is called the Climate Change Communication Forum (and if you're here in Cancun, please come).

What I wondered, since those of you who read this blog think about these things so much, is what do you think governments and NGOs should be doing to effectively communicate to the public and engage them in solutions to climate change? How do we make this everyone's issue, wherever they are on the political spectrum?

Help me decide what to say when I talk. What do they all need to hear? Please leave your comments below?