Two Polls are Better Than One

As I said in my first post on this subject, there are times when an underfunded local campaign is better off doing two or more simple polls rather than one large, more complicated and more expensive poll. Sometimes, this is because knowing how a particular message is doing with the electorate over time is extremely important; sometimes it’s just that polls can be used as fundraising tools.

In 2006, I ran a campaign for Supervisor in northern Sonoma County. The campaign had three major problem...