What's Obvious to Me that Most Sellers are Totally Blind To

The other day, I was doing a podcast interview with Mukesh Gupta from India. He floored me with his closing question:  "What's one thing that's obvious to me, but most people are totally blind to?"

No one's ever asked me that before. But I immediately knew the answer. It's a problem that's pervasive in virtually every sales organization I work with.

No one ever thinks or talks about it – yet if salespeople had this information, it could change everything.